Hair and En-Joy
Nestled just behind Hongik Station’s exit 8, the third floor premises of the Hair & Joy salon is a welcoming break from the action-packed streets outside. The glass door opens into a cozy reception area, with familiar branded hair products carefully displayed on the shelves and a comfy couch area to wait in total relaxation. Country music plays in the background and another shelf, this time of the book variety, houses a mixture of literature and magazines while you await your the consultation. And all this is before being seated with a stylist.
Hair & Joy has an antique feel to its surroundings with vintage framed mirrors and flowery designed paper lining the walls. The salon, which opened some six years ago, has recently been remodeled to have a bigger hair washing area and more stylist pods. The salon has an open space set-up with the mirrors lined in the middle of the floor to allow for a roomier feel. With a maximum capacity of 11 customers at one time, it’s unsurprising that Friday and Saturday appointments are valuable slots for those planning a big night out.
Founding CEO Johnny Jung has since added a number of services to the salon which has been the result of feedback from established customers. In addition to regular haircuts, coloring with low lights and highlights and a range of straightening options have become the most popular requests at the salon. Johnny comments how customer requests dictate the services that are offered and how Hair & Joy are adamant to provide what their clients want.
Moving on to the clients themselves, Hongik may not seem a predominantly expat abode for residents; however, with an impressive 60/40 ratio of expat customers compared to Korean visitors, Johnny is undoubtedly doing something right. His training in London’s Toni & Guy and Vidal Sassoon along with the fact that all of his stylists have some overseas training experience likely bolsters his reputation among the expat clientele who keep coming back. Certainly, the fact that all stylists can speak English may put one’s thoughts and barnets at ease, reassured by the knowledge that you are not leaving through those glassy doors with a purple rinse (unless requested of course).
Hair & Joy pride themselves on knowledge and global knowledge at that. Products used are limited to familiar brands from most English-speaking countries including L’Oreal, Wella and Bedhead with Johnny recently taking advice from professionals in Japan too. A firm favorite with clients is the popular Moroccan hair treatment products; a range specializing in oil-based products which Johnny explains help individuals maintain healthy-looking, glossy hair that can be shaped into different styles more easily. The salon can help start treatments at the appointment on the premises and then clients can continue them at home.
It’s been a fruitful and successful six years and there’s no reason for it not to continue. A firm and creative team of five English-speaking stylists, a varied and popular program of styles and treatments and familiar branded products make the salon attractive, approachable and appealing. Offering a personal service all the time, communication is the key to a personal stylist-client relationship and a good haircut. Johnny is learning all the time by following his motto, “we listen, we open our minds”. It’s time to spread the word, it’s time to love your hair and it’s time to enjoy the experience. And that’s something that Hair & Joy can bring.
Hair & Joy is a salon offering cuts, colors and treatments, six days a week.
Address: Mapo-gu Donggyo-dong 168-3, Hongnam Building, 3rd Floor
Times: 10am-8pm (Tuesday-Saturday) 10.am-7.30pm (Sunday) Closed Mondays
Tel: 02-363-4253 / 010-5586-0243
Transport: Hongik University Station (Line 2, Exit 8). Two minutes walking distance from the station.