The premium gimbap movement: Lee's Gimbap
Opening in 2012, one could say this was the grandaddy of gourmet gimbap. A non-descript shop outside Apgujeong Station (watch for its simple black-and-white sign between Exits 2 and 3), Lee’s has the aesthetic of a genius at work. The menu board looks like the blackboard of a mad scientist, with items circled and notes scribbled in marker and some offerings covered with Post-It notes with new items scribbled on top. If anything, Lee’s openness to flexibility is an experiment in progress. They already make some fat rolls, but what makes them special is that they offer combinations like bulgogi and mushroom. What makes them extra special is that they also sell cheese gimbap with gouda and edam. You can even ask for one with double-cheese.
*Apgujeong Station 압구정역 (Line 3), Exit 2. Take a left at the first alley and look to your right.