Lotte Hotel Seoul's new Executive Tower to write new chapter in luxury hotels
published: September 11, 2018
The new building of Lotte Hotel Seoul located in Sogong-dong, Seoul (Lotte Hotel) (www.lottehotelseoul.co.kr) opened as Executive Tower on September 1. Just like Signiel Seoul in Gangnam, the new Lotte Hotel Seoul in Gangbuk will offer a new standard in premium luxury hotels.
The number of rooms in the renovated Executive Tower has been adjusted from 373 to 278 not only to expand the service space of Deluxe Room as the most standard room but also to enhance the facilities and provide more careful and attentive service.
The GA Group, a UK-based world-renowned interior design company that designed prestigious hotels and resorts such as Four Seasons Casablanca and Waldorf Astoria Amsterdam, took part in the interior design. With the concept of contemporary classic, guests will feel Korean beauty and simplicity in rooms where unnecessary decorations are minimized with artwork or furniture merely serving as highlights.
To ensure comfortable sleep for customers, all rooms are equipped with “Beautyrest The One,” which was developed based on Primo, a premium model of Simmons’ Beautyrest Collection. Furthermore, for customers’ more comfortable stay, a new-concept clothing management device called Styler has been installed in suite rooms; thus becoming the first Lotte Hotel to introduce it.
The Royal Suite (460.8㎡/139.4 pyeong), the largest of its kind in Korea where the world's leaders and most distinguished guests stay, also catches your attention. A whopping KRW 4.1 billion was invested in the Royal Suite; to live up to its name, it was equipped with Beautyrest Black, the largest bed available in Korea. As Simmons’ most premium mattress collection called “Black Label,” Beautyrest Black is known for its unmatched technology and craftsmanship among enthusiasts.
The C. Bechstein grand piano placed in the living room is one of the top three pianos in the world and is worth approx. KRW 50 million. In addition, a private fitness area with equipment from Italy's premium brand TechnoGym allows guests to enjoy their workout in peace.
Scent of Executive Tower
The scent that has been much loved by Signiel Seoul guests can now be enjoyed in Executive Tower as well. A Walk in the Woods, composed of citrus green, freesia floral, and woody musk, is a refreshing and soothing scent as if you were strolling through a lush green forest. As the fragrance spreads, it gradually blends with the scents of refreshing fruits and aromatic flowers as well as a delicate woody note in the forest. Just like the saying “Every place has its own scent,” customers will be able to remember Executive Tower not only for its topnotch service but also for its scent.
What’s more, Executive Tower has chosen the hotelier collection of Diptyque, an elegant and luxurious French niche perfume brand, as its amenity. The products are harmless to humans as they use oils and essences of the highest-quality citrus, green mandarin, cashmere, and cumin extracted from nature. Woody and musk scents also create a unique harmony. The hair care products and cleansing gel with purifying and uplifting citrus scent as well as the refreshing orange blossom body lotion and skincare bar will surely melt away your daily fatigue.
Executive Tower has the largest club lounge in Korea. First to be seen is the Reception (15F). Inspired by traditional Korean motifs, the reception area creates an antique, comfortable atmosphere. Private meeting rooms and business services are also available, and front desk receptionists will provide one-on-one check-in and check-out services privately while customers comfortably sit on the lobby couch without needing to wait in line.
LE SALON (16F), a luxury lounge exclusive for Executive Lounge customers, is a premium dining area where breakfast, light snacks, afternoon tea, and happy hour and bar services are available. In particular, there is a Live Station where professional bartenders and baristas are always at your service and section chefs cook food on the spot. Together, they will surely deliver special satisfaction to gastronomy fans.
Services have also become more delicate and diverse. First, all suites have a Valet Box so that you need not ask staff for laundry service.
Packing & Unpacking services are available for busy business customers on a tight schedule. Upon request, professional hoteliers will pack and unpack your belongings neatly and perfectly.
Executive Tower will continue to provide more personalized services to satisfy customers.
Returning French master chef’s cuisine, Pierre Gagnaire a Seoul
As the pride of Lotte Hotel Seoul, Michelin star chef restaurant Pierre Gagnaire a Seoul (35F) is also coming back.
Pierre Gagnaire a Seoul is Korea’s only restaurant by Pierre Gagnaire, who was named the best chef in the world by Michelin star chefs according to French gourmet magazine Le Chef in 2015. With its renewal opening, Pierre Gagnier a Seoul will serve as a modern French culture space that reflects gourmet trends.
Pierre Gagnier a Seoul has maintained its original taste and quality but introduced a new menu at reasonable prices at the same time to provide customers with wider opportunities to enjoy the most classic French cuisine in Seoul.
The lunch menu that best suits business meetings is now available. In line with recent trends, olive oil-based, Mediterranean-style one-plate dishes are on the menu with a simplified service manual so that customers can finish their meal within an hour. With customized storytelling, diners will be able to enjoy an authentic French experience in a short time. The dinner course consists of Southern French cuisine based on a variety of seafood as the signature menu of Chef Pierre Gagnier.
Pierre's Bar, which boasts of a spectacular night view, introduces 10 new Signature Cocktail drinks and various single malt whiskeys, having been reborn as a comfortable, luxurious French boutique space.
Pierre Bar is also introducing its new PG Bar Membership. Available in two tiers, Gold and Platinum, the PG Bar Membership entitles holders to single malt whiskey and champagne drinks depending on the membership level. Additional benefits such as 30% discount on snack dishes and free Keeping Box service are also included. Sales are limited to 30 members.
"We sincerely appreciate the patronage of our customers who have been waiting for Lotte Hotel Seoul’s Executive Tower with love and support. We will be reborn as a hotel that can provide an experience exceeding expectations for all customers coming to Seoul, which is emerging as a new luxury travel destination," said President and CEO of Lotte Hotels&Resorts Jay(Jung-Hwan), Kim.
* For inquiries & reservations, call: Lotte Hotel Seoul 02-771-1000