Hard Rock Cafe closing Korea locations

by Branding in Asia
Stripes Korea
According to Hard Rock Cafe, they will be closing both their locations in South Korea sometime in “early 2018”. The brand currently has one cafe in Seoul and another in the Haeundae Beach area of Busan which closed on February 18th.
In a statement to Branding in Asia, Hard Rock International said:
According to the Hard Rock website, the Seoul location was first established in 2014 and the Busan location in 2015. The company has cafes in 20 countries across the Asia-Pacific region.
The South Korean franchise parent company, Berjaya, is a Kuala Lumpur based conglomerate that additionally runs franchise ventures in other countries with global brands such as Starbucks, Krispy Kreme, Kenny Rogers Roasters and Wendy’s
At the time of writing, the Hard Rock Cafes in Korea were still listed on the Berjaya corporate website.
This article appeared first and is reprinted courtesy of Branding in Asia magazine.

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