Multi-award winning Pharrell coming to Seoul

Multi-award winning Pharrell coming to Seoul

by Liam Ring
Groove Korea (

The Olympic Park’s Gymnastic Gymnasium will play host to “Renaissance Man” Pharrell Williams’s particular brand of hip hop and R&B this August 14 in association with Access Entertainment and Audi Korea this month. The singer/songwriter will be making his first ever trip to Korea’s capital at Audi Live 2015, giving fans on the peninsula a chance to see an artist who has collected ten Grammys in a diverse music career spanning from making soundtracks to producing albums.

Starting out in production, Pharrell and fellow Neptunes collaborator Chad Hugo worked with the Backstreet Boys, Britney Spears, and Kelis before striking out in their own group N.E.R.D. (No-one Ever Really Dies) in the early noughties. Branching out to become a performer in his own right, Pharrell combined vocals with piano and percussion and released his debut solo effort In My Mind to wide acclaim and U.S. Billboard success in 2006. Since then, he has continued to work with artists as diverse as Daft Punk, Madonna, and The Hives as well as release his own solo material, work with N.E.R.D., and act as a producer in collaborations such as 2013’s Blurred Lines with Robin Thicke.

Last year’s second solo album GIRL (with tracks featuring Mylie Cyrus and Alicia Keys) garnered six Grammy nominations and included the global hit “Happy,” which sold an impressive fourteen million copies worldwide to become one of the best selling singles ever. The song’s accompanying video, which included a plethora of celebrity cameos, also gave birth to a whole range of tribute videos (yes, including one based in Seoul) from across the world. The most famous of these, called “Happy in Tehran,” caused controversy in Iran when the director and performers in the video were arrested and given suspended sentences for vulgarity.

More recently, Pharrell has branched out into soundtracks with his hit “Happy,” which featured on the Despicable Me 2 soundtrack. Although a widely acclaimed hit, it unfortunately ended up losing out in the Oscar race for Best Song to “Let It Go” from the movie Frozen.

Additionally, Pharrell has dabbled in other fields of entertainment, including fashion design, become a TV judge, and “acting” on the small screen. Taking over from Cee Lo Green as a judge on the seventh season of The Voice, Pharrell also made a cameo appearance in a recent Simpson’s episode and recorded a song with Gwen Stefani for the movie Paddington.

Now, Pharrell comes to Korea for one night only, before going on to perform dates in Japan and Singapore. Fans can expect hits “Marilyn Monroe” and “Come Get it Bae” from his latest album, in addition to 2013 smashes “Get Lucky” and “Blurred Lines,” as well as previous collaborations and tracks from N.E.R.D. A man this busy doesn’t tour often, so be sure to catch one of the world’s most creative musicians in action.

More Info:  Pharrell Williams arrives on the Seoul leg of his Dear Girl tour at the Olympic Hall in Olympic Park on Saturday, August 14, 2015. Tickets are priced between KRW 99,000 and KRW 132,000.

Groove Korea website

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