San Francisco’s Tartine Bakery opens its first Seoul branch
Award-winning San Francisco bakery Tartine has opened its first Korean location in Hannam-dong, Seoul.
According to a press release from the company, the Korea branch will be headed by pastry chef Lee Hyun Hee and chef Edward Lee, co-founder of Baroque Bakery and Buzza Pizza in Seoul.
“The food culture in Korea is really amazing, and the way they take Western food influences—you have this tradition of cooking and fermentation and now you introduce bread into it, it’s so interesting,” said Chad Robertson, the founder of Tartine.
Three to four more locations are expected to open in the next 18 months.