BLOOM AND GOÛTÉ: Tastes, sights, sounds of Europe

by Britney Dennison
Groove Korea (

Sipping on black coffee while being serenaded by the melodious notes of a Parisian classic, you might forget you are in Seoul. It’s a café that would make Hemingway proud.

Tucked in a corner off the main street of Garosugil is Bloom and Goûté, a café inspired by the tastes, sights and sounds of Europe.

The co-owners of Bloom and Goûté bring their unique experiences to the design and execution of the café; Lee Jin-sook studied botany in London while Jo Jung-hee studied baking in Paris. The result is an intimate space that marries the romance of blooming flowers with the traditional charms of Paris.

Bloom and Goûté first opened eight years ago on Garosugil, at a time when the neighborhood was home to emerging artists and designers. But since the café’s inception, the area has transformed from a bohemian paradise into a chic commercial haven for trendy Seoulites.

This transformation has seen many of the unique independent boutiques and cafés replaced by large name-brand chains. 

Bloom and Goûté was originally located on the main street. But as the area increased in popularity, so did the costs, forcing the owners to find a more affordable location.

A Lacoste now occupies the site of the former café. But all hope is not lost for this once bohemian neighborhood.

Bloom and Goûté moved to its new location in July 2012. The downstairs is home to a flower shop, which allows the scent of freshly cut flowers to permeate through the space. And the neutral interior provides the perfect canvas to showcase the bursts of color.

The café upstairs steals its design from the floral arrangements below – tiny bouquets of dusty pink and creamy ivory carnations decorate each table and garlands of emerald green foliage drip from the walls. The simplicity is also mirrored in the exposed brick walls and wooden tables that highlight the architectural characteristics of the building.

The menu is a mix of savory and sweet. Bloom and Goûté has a lunch menu with specialties such as eggs Benedict and also serves a variety of salads and sandwiches.

But most customers skip the savory and go straight for the sweet. There is an array of delectable desserts including carrot cake, tiramisu and crêpe. Their best-selling dessert is a rich and creamy strawberry cheesecake. Complement your treat with a cup of freshly roasted coffee.

Bloom and Goûté is open seven days a week from 11 a.m. to midnight and is the perfect place to discover your inner romantic.

Getting There
Walk straight from Sinsa Station, line 3, exit 8. Turn left on Garosugil (directly before J Tower). Walk straight and turn left at Gangnam-daero 160-gil. Turn right at the first intersection and continue straight. Bloom and Goûté will be on your right. 

More Info
Seoul, Gangnam-gu, Sinsa-dong 534-6

Phone: (02) 545-6659

Groove Korea website

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