HiteJinro has launched its first global marketing campaign featuring BTS member V, as the company looks to strengthen Jinro’s international presence and appeal to younger consumers around the world.

The campaign, titled “My Favorite JINRO,” debuted with a new commercial released and will be supported by digital content, consumer events, and offline promotions across global markets.

The advertisement follows V as he accidentally arrives at the wrong party before bringing guests from two separate gatherings together over Jinro soju.

The commercial also includes subtle references to the company’s global expansion plans.

Room numbers 306 and 307 symbolize Jinro’s current lineup of three regular soju products and six flavored varieties, as well as its plan to expand the flavored lineup to seven or more products.

Alongside the campaign, HiteJinro unveiled its new global brand tagline, “Fill The Moment,” which emphasizes creating meaningful moments with family and friends.

The commercial is available through Jinro’s official global YouTube channel and social media platforms.