Food & Drink
Beer and Discount Festival to be held Oct. 16-18 in Busan
Haps Magazine Korea
October 14, 2025
(Illustration courtesy of Haps Magazine Korea)
The Banyeo 2-dong Market Beer and Discount Festival will be held from October 16 to 18, between 2 pm and 9 pm, transforming Haeundae’s Banyeo 2-dong Market into a vibrant autumn celebration of local food, music, and craft beer.
The festival combines the joy of seasonal discounts with the relaxed charm of sharing a drink, encouraging visitors to support local merchants while enjoying an evening in a lively market setting.
Organized as part of Busan’s Traditional Market Revitalization Project, the event focuses on boosting consumption and drawing more people back to traditional markets. The three-day festival will feature a “Beer Street” pop-up zone, free beer coupons, daily discount vouchers, raffle giveaways, and interactive events such as cooking contests and tasting competitions.
The market’s central street will transform into a cozy beer alley, lined with oak tables and warm lighting, where visitors can pair locally purchased snacks with a glass of beer.
Customers who buy snacks worth over 5,000 won will receive a free beer coupon, creating a casual evening experience for locals and tourists alike.
Additionally, visitors can receive up to 10,000 won in discount coupons per day, and customers spending more than 10,000 won will be entered into raffles for prizes, including a two-don gold key and other gifts.
One of the festival’s highlights is the “Ban-Hal-Maek Company Night”, a unique after-work gathering concept encouraging teams of five or more employees or students to host their group dinner at the market.
Participants who share the festival poster on social media and apply via QR code will receive snack vouchers worth 50,000 won and two free beer coupons per person, promoting a youthful and social market atmosphere.
The event also includes the “Ban-yeo Grandma & Grandpa Cooking Contest,” where local merchants compete to showcase their best dishes, and visitors can vote as tasting judges. Fun competitions like the “Beer Sommelier Contest” and “King of Delicate Beer Tasting” will entertain guests throughout the festival.
Adding to the festive mood, the “Ban-yeo Alley Sound” stage will feature live music, while the “Retro Music Café” revives nostalgic tunes from past decades. A youth-driven “Street of Youth” zone, using vacant market spaces, will include a retro photo booth and Ban-yeo Flea Market, bringing fresh energy to the traditional marketplace.
This marks the fifth event in Busan’s Traditional Market Revitalization Relay Series, following successful festivals at Suyeong Paldo Market, Deokpo Night Market of Asia, Gukje Market, and Jangnim Alley Fish Cake Festival. Through this festival, Busan aims to transform its traditional markets into welcoming cultural hubs that foster community connection, encourage local shopping, and sustain regional economic growth.