Korea’s convenience store chains are redefining drinking culture as winter approaches, turning their liquor shelves into hubs of creativity.

From canned warm sake and frozen highballs to pre-ordered French wines, these stores are offering experiences that go far beyond casual drinks.

At 7-Eleven, the focus is on warmth. The chain has introduced Ganbareo Totosan, a canned sake that can be heated in-store for a traditional Japanese “atsukan” experience. Popular among travelers returning from Japan, sake sales at 7-Eleven have jumped 60% this year, with premium labels like Kubota selling out in weeks.

CU is shaking up the market with the country’s first sorbet highball. The Sherbet Highball, available in lemon and peach, is chilled in stores but can be frozen at home for a slushy-style drink. The concept has proved a hit with younger customers seeking novelty, following the success of 7-Eleven’s Matcha Highball, which sold 200,000 cans in just two weeks.

Wine aisles are also seeing a makeover. GS25’s Wine25 Plus platform lets customers pre-order imported French wines directly from Négociant, with sales surpassing 500 million won in seven months.

CU, on the other hand, is catering to budget-conscious drinkers with its Ummm! wine line, featuring bottles under 10,000 won.