Paris Baguette introduces new coffee brand

by .
Busan Haps Magazine

Paris Baguette, the country’s leading bakery operator, has launched a new, cheaper coffee brand “Adagio” to compete against lower-priced coffee brands.

The new brand will sell at its approximately 3,200 locations nationwide, with an Americano selling for 2,500 won and mochas and lattes for 3,000 won, cheaper than leading low-priced chain Ediya.

“We were able to keep the cost down by dealing directly with coffee farms, so the price of coffee will remain the same as before,” the company said in a press release.

Busan Haps Magazine website

Subscribe to our Stripes Pacific newsletter and receive amazing travel stories, great event info, cultural information, interesting lifestyle articles and more directly in your inbox!

Follow us on social media!

Facebook: Stars and Stripes Pacific
Flipboard: Stars and Stripes Community Sites

Looking to travel while stationed abroad? Check out our other Pacific community sites!
Stripes Japan
Stripes Okinawa
Stripes Guam

Cuisine:

Recommended Content