Sprout takes root in Seoul’s growing health food market

by Rob Shelley
Groove Korea (groovekorea.com)

Staying healthy is not always easy in this city. With its hustle and bustle, the prevalence of long commutes, and congested public spaces, Seoulites often find healthy living a challenge. In light of that, imagine being able to open your fridge door and find an entire week’s worth of healthy meals already cooked and packed for you. That’s the service Sprout provides.

A new healthy and holistic food market is growing in Seoul these days and Sprout is helping this budding trend take root. Led by a holistic nutritionist, Sprout is a whole food, plant-based, vegan take-out service. They specialize in offering delicious, healthy, and convenient meals to take home or for home delivery. Their rotating menu consists of international dishes like a falafel bowl with garlic tahini sauce, burrito three bean medley salad with red wine vinaigrette, and quinoa “Buddha Bowl” with sesame ginger sauce. Desserts include dishes like raw coconut almond fudge and lemon blueberry cheesecake. For breakfast there’s a breakfast bowl of dark chocolate millet topped with shredded coconut.

Sprout started almost by accident. The team’s nutritionist provides occasional detox programs and nutritional consultation, and her clients often wanted help with meal ideas and preparation. Before long, her detoxing clientele were coming to the door with Tupperware containers searching for delicious, vegan, whole-food meals. From there Sprout continued to grow as word spread.

Overall, however, Sprout’s meals and desserts have been a huge success. Customer responses on Facebook claim Sprout’s food has been transformative, helping customers feel better, lose weight and save time. It’s not just vegans; Sprout says most of their customers are non-vegans and many are omnivores. The food just tastes good. Sprout thinks that a focus on a healthy, ethical, nutritious diet is a growing trend in Seoul.

Because of its rapid growth, Sprout is now moving from their domestic location to a storefront in HBC this month, on the heels of last month’s successful pop-up event at Pick-a-Bagel/Bruworks. Although some food will be available to eat on-site, Sprout will stay true to its roots.

A member of the Sprout team said of the new space: “Our new location will mean that some meals can be enjoyed on the spot but I think our main focus will remain on the take-home, delivery and meal plan options. A restaurant is a place where you go for one meal. Sprout is about eating healthy every day.”

More Info:

Sprout offers pre-packed home-cooked meals, breakfasts, and desserts ranging from KRW 5,000-8,000. They also offer 5-day and 7-day meals plans which include a breakfast, lunch, dinner and dessert for each day at a discounted price. Delivery is also available.

Address: Yongsandong 2ga,1-54, Yongsangu,seoul

Getting there: Walk up HBC till you get to Woori Super. Turn left and go all the way up the hill till you get to the Ogeori. At Tous Les Jours turn left again and the shop is about halfway down before the church.

Alternatively, you can take the #2 village bus (green bus) in HBC all the way up to the Haebangchon Ogeori.


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