Busan Brand Festa returns to BEXCO with more than 160 local companies

(Photo courtesy of Haps Magazine Korea)

The 2026 Busan Brand Festa (BBF) will return to BEXCO Exhibition Hall 1 from July 10 to 12, bringing together more than 160 Busan-based businesses to showcase local products and services.

Now in its eighth year, the annual event serves as a platform for companies ranging from startups to established businesses to promote their brands, connect with new customers, and explore additional sales opportunities.

Organizers expect around 160 participating companies operating across 170 booths, with approximately 13,000 visitors anticipated over the three-day event.

The exhibition will be open from 10 a.m. to 6 p.m. on Friday and Saturday, and from 10 a.m. to 5 p.m. on Sunday.

Held at BEXCO Exhibition Hall 1, Hall 2, the event aims to highlight locally developed products while supporting the growth of Busan’s business community through networking, promotion, and direct consumer engagement.

The festival aims to raise brand awareness, open new sales channels, and connect citizens with hidden gem businesses in the region.

Fleet Chinhae