KOREA
A store staff showing a merchandise to a customer. Many shoes and a giant shoe on display at the store.

Lotte Department Store (Photo by Lotte Department Store/courtesy of haps Magazine Korea)

Four Lotte Department Stores locations across Busan are hosting a large-scale “LOTTE Active Week” event through April 19, targeting the peak spring outdoor season.

The promotion, one of the retailer’s biggest sports and outdoor campaigns of the year, reflects growing demand driven by the “healthy pleasure” trend and increased interest in outdoor activities.

Major brands across sports, athleisure, and outdoor categories are offering significant discounts, with selected popular and limited-edition items available at special prices.

At the Busan Main Branch and Gwangbok locations, a dedicated National Geographic pop-up store is offering up to 20 percent discounts along with purchase-based gifts.

Dongnae’s The North Face store is running a separate spring and summer promotion through April 23, featuring seasonal essentials at reduced prices.

Centum City is hosting a multi-brand sports and leisure showcase in its basement event hall through April 9, with leading brands including Nike, Skechers, Dynafit, and Crocs participating in a joint sale event.

Additional incentives include weekly app-based discount coupons, with 10,000 won vouchers issued every Friday to the first 10,000 customers, redeemable on purchases over 200,000 won.

The event also includes a local fan-focused promotion, offering chances to win tickets to Lotte Giants baseball games through the department store’s mobile app, combining retail promotions with Busan’s strong sports culture.

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