Travel
Busan One Asia Festival returns in June with K-pop and global K-culture showcase
Haps Magazine Korea
March 10, 2026
(Photo by City of Busan/courtesy of Haps Magazine Korea)
Busan will host the 2026 Busan One Asia Festival (BOF) on June 27–28 at Busan Asiad Main Stadium, marking the 10th anniversary of the city’s flagship K-culture event.
Launched in 2016, the festival has grown into one of Korea’s major global cultural events. This year’s edition will be held under the theme “Beyond 10: The Next Wave,” highlighting the next stage of K-culture’s global expansion. The event is supported by NOL Universe as the main sponsor.
The festival will center on large-scale K-pop concerts featuring artists with major international fanbases, while also incorporating a wide range of Korean cultural content, including beauty, fashion, and food experiences.
Organizers plan to operate interactive K-content pop-up zones, exhibitions, and cultural programs designed to give visitors a broader experience of Korean pop culture.
The headline act for the June 28 Big Concert will be RIIZE, one of the fastest-rising groups in the K-pop industry.
Additional programs will include K-culture pop-up exhibitions and a cultural talk show connected to startup forums, expanding the festival beyond music into a wider cultural platform.
Ahead of the main event, a free Park Concert will be held on June 20 at Hwamyeong Ecological Park, offering a public music performance open to all visitors.
Tickets for the festival are expected to go on sale in April, with additional artist lineups to be announced in the coming months.