(Photo by City of Busan/courtesy of Haps Magazine Korea)
Busan’s flagship K-pop event is adding more star power as the city ramps up preparations for the return of the 2026 Busan One Asia Festival.
Busan One Asia Festival, marking its 10th anniversary this year, will hold its main BIG Concert on June 27 and 28 at Busan Asiad Main Stadium.
Organizers this week unveiled additional performers including AKMU, Haechan and EVAN, joining an already expanding roster aimed at drawing both domestic and overseas fans.
The annual festival, one of Busan’s largest K-culture gatherings, will again combine large-scale live concerts with K-pop themed exhibitions, pop-up zones and interactive fan experiences around the stadium grounds.
This year, organizers say entry will begin earlier in the afternoon to allow visitors more time to explore on-site attractions before the evening performances.
A related industry forum titled BIG Talk will also be held June 9 at Busan Port International Exhibition & Convention Center, bringing together major Korean entertainment, tourism, beauty and logistics companies to discuss the future of K-content business.
Tickets for the BIG Concert go on sale May 12 at 8 p.m. through NOL ticketing platforms.