Travel
Tourism pop-up brings regional products to Busan Premium Outlet in Gijang
haps Magazine Korea
August 19, 2026
Busan Premium Outlet (Photo by Gyeongnam province/courtesy of hap Magazine Korea)
Tourism businesses from Gyeongnam, Busan, and Ulsan will showcase local products and hands-on experiences during the 2026 Hello Summer Picnic pop-up event, taking place August 21 to 23 at Shinsegae Busan Premium Outlet in Gijang.
The three-day event is jointly organized by the Korea Tourism Organization’s Busan-Ulsan-Gyeongnam Office, regional tourism business support centers, and Shinsegae Simon.
It aims to help local tourism businesses reach new customers through one of the region’s largest retail destinations.
A total of 36 companies will participate, including five businesses from Gyeongnam.
The event will feature three themed areas: a Picnic Market offering regional products, a Picnic Workshop with interactive activities, and a Picnic Lounge showcasing tourism content.
Gyeongnam exhibitors include companies selling local food products such as seaweed snacks, soy-based products, and farm goods from Gimhae and Uiryeong. Visitors can also take part in craft workshops, including beaded bracelet making and handmade soap activities inspired by summer.