Travel
Shinsegae Centum City expands women’s fashion lineup with new contemporary brands
Haps Magazine Korea
November 4, 2025
(Photo by Shinsegae Department Store/Photo courtesy of Haps Magazine Korea)
Shinsegae Centum City is strengthening its women’s fashion department as sales continue to grow steadily, particularly among female customers in their 40s.
The department store has recently introduced four new domestic contemporary brands to enhance its lineup.
Among them, AvoAvo, known for its refined and modern designs, opened its first-ever department store branch at Centum City. The designer brand gained attention through celebrity “red carpet picks” and is noted for its elegant ceremony dresses and luxury eveningwear.
Other additions include DEMU and LAT, as well as Nook the Cashmere, a lifestyle brand by The Cashmere, which launched its first store outside the Seoul metropolitan area.
Nook the Cashmere offers a range of premium lifestyle items from tableware and lighting to pajamas and home accessories catering to customers seeking sophisticated living essentials.
Shinsegae Centum City is also holding special discount and customer appreciation events throughout the month.