Damiani opens first Korea flagship store in Gangnam, Seoul

Both interior and exterior pictures of Damiani store in Gangnam, Seoul

Damiani store in Gangnam, Seoul (Photo courtesy of Damiani)

Damiani has opened its first flagship store in South Korea, marking a major step in the brand’s expansion in Asia.

The new boutique, Casa Damiani Seoul, is located in Seoul’s Gangnam District and is designed to reflect the atmosphere of an Italian private residence rather than a traditional luxury showroom.

The exterior features vertical architectural frames finished in a champagne gold tone, giving the building a refined but understated presence.

Inside, the space uses Italian materials such as Calacatta marble, leather, and textiles, alongside geometric details inspired by Damiani’s Belle Epoque collection.

Artistic glass works and chandeliers by Venini add a sculptural element to the interior.

USAG Yongsan