Imagination comes alive in Paju

Provence Village (Credit: Provence Village)
Provence Village (Credit: Provence Village)

Imagination comes alive in Paju

Korea Tourism Organization

Just an hour's drive from Seoul to the northwest lies the city of Paju, which is home to a beautiful culture town, a place packed with artistic and creative restaurants, dozens of coffee shops, and stylish stores attracting visitors of all ages. The area is often dubbed "The Village" due to the unique environment that resembles the area of Provence, France, and is popular as a filming location for TV dramas such as “The Master's Sun (2013),” “My Love from the Star (2013),” and “The Girl Who Sees Smells (2015).”

Returning to your childhood memories

Heyri Art Village

Heyri Art Valley (Credit: Heyri Art Valley)

Heyri Art Valley was established by Korean artists of various specialties, such as writers, painters, actors, architects, and musicians. Visitors can explore the many museums and galleries, including ByeokBong Korea Jewellery Museum, Bohemian Sculpture Gallery, Museum of Musical Instruments of the World, Money Museum, Time & Blade Museum and more. As such, Heyri Village is also known for being a uniquely themed village, with fascinating items for people of all backgrounds. 

In addition to permanent exhibitions, the village also holds many experience programs where visitors can discover their own artistic talents with a little help from experts. Your very own item becomes a one-of-a-kind souvenir. With some luck, you might visit during one of the many performances taking place throughout the year. One tip to keep in mind is that the majority of shops are closed on Mondays.

Heyri Art Village

Address: 82-105, Heyrimaeul-gil, Paju-si, Gyeonggi-do (경기도 파주시 탄현면 헤이리마을길 82-105)
Directions: Take Bus No. 2200 from Hapjeong Station (Seoul Subway Line 2, 6), Exit 1 → Get off at Heyri Bus Stop and walk approx. 10 min.
Website: (Korean, English)


    Provence Village

    Street of Provence Village (Credit: Provence Village)

    Provence Village in Paju began in 1996 with the opening of a chic French restaurant. Since then, the area has expanded to include various European-styled restaurants, bakeries, and coffee shops. Simply walking down the streets lined with beautiful colors will have you feeling you’re in France. Be sure to try some of the tasty street foods. The ring-shaped garlic bread called a "kiss-ring" is quite popular; it was even tasted by Pope Francisco on his papal visit to Korea. The operating hours and closed days vary by each shop, so it’s a good idea to check in advance if there is somewhere in particular you’d like to visit.

    Provence Village
    Address: 69, Saeori-ro, Paju-si, Gyeonggi-do (경기도 파주시 탄현면 새오리로 69)
    Directions: Take Bus No. 2200 from Hapjeong Station (Seoul Subway Line 2, 6), Exit 1 → Get off at Gatgoeul Entrance Bus Stop → Transfer to Maeul Bus No. 38 and get off at Seongdong Intersection Bus Stop → Walk approx. 1 min
    Website: (Korean only)


    Heal your soul surrounded by greenery

    Soulone Botanical Garden

    Soulone Botanical Garden (bottom credit: Soulone Botanical Garden)

    Soulone Botanical Garden is the perfect place for people looking to relax their minds and bodies from the stresses of daily life. It is also popular among people who watched the drama “The Girl Who Sees Smells (2015),” as the garden was featured as the male lead's mansion. The walking paths will guide you through the greenhouses and gardens, showcasing beautifully landscaped trees and rocks, and even a leafy tunnel! If you’d prefer to sit, stop by the café and take in the view through the windows over a cup of coffee.

    Soulone Botanical Garden
    Address: 424-12, Geomsan-ro, Paju-si, Gyeonggi-do (경기도 파주시 탄현면 검산로 424-12)
    Directions: Take Bus No. 2200 from Hapjeong Station (Seoul Subway Line 2, 6), Exit 1 → Get off at Heyri Intersection Bus Stop → Take a taxi for approx. 15 min
    Operating hours
    - Botanical Garden: 09:30-20:00
    - Café: Tuesday-Sunday 09:30-18:00
    - Restaurant: Tuesday-Sunday 11:00-20:00 (Close at 19:30 on weekends)
    * Last admission 1 hour before closing
    * Closed Mondays (Open in the case of Monday being a public holiday)
    Admission: Adults (ages 19 and older) 5,000 won / Children (ages 18 and younger) 3,000 won
    Website: (Korean only)


    The Botanical Garden BCJ (Byeokchoji)

    Byeokchoji Botanical Garden

    Byeokchoji Botanical Garden is home to numerous diverse plant species from home and abroad! The beauty of the garden has appeared as the backdrop in many dramas and music videos. There are many sizes of fountains and plaster statues filling the European garden, the traditional Korean garden, and the Queen's Garden at the very center. Moreover, the facility offers exciting hands-on experiential programs, such as topiary and pottery making, and a lighting festival that takes place from November to February.

    The Botanical Garden Byeokchoji
    Address: 242 Buheung-ro, Paju-si, Gyeonggi-do (경기도 파주시 광탄면 부흥로 242)
    Directions: Take a taxi for approx. 20 min from Paju Station (Gyeongui-Jungang Line), Exit 1
    Operating hours: March-October 09:00-Sunset / November-February (lighting festival) 13:00-22:00
    * Open all year round
    * Last ticketing one hour before closing
    * Lighting Festival begins after sunset
    Admission: Adults 9,000 won / Teenagers 7,000 won / Children & Senior citizens 6,000 won
    * Adults (ages 19-64) / Teenagers (ages 13-18) / Children (ages 3-12) / Senior citizens (ages 65 and older)
    * Free admission for infants under 3 years of age
    * Identification required for discounted tickets
    Website: (Korean only)


    Nearby attractions not to be missed

    Lotte Paju Premium Outlets

    Lotte Paju Premium Outlets (Credit: Paju City Hall)

    Shopping is a must for any trip itinerary! Carve out some time to visit Lotte Paju Premium Outlets, where you can find many global brands in one location. With architecture designed like a theme park, it not only offers great prices but a fun environment to spend some time.

    Lotte Paju Premium Outlets
    Address: 200 Pilseung-ro, Paju-si, Gyeonggi-do (경기도 파주시 탄현면 필승로 200)
    Directions: Take Bus No. 2200 from Hapjeong Station (Seoul Subway Line 2, 6), Exit 1 → Get off at Paju Premium Outlets Rear Entrance Bus Stop → Walk approx. 15 min
    Operating hours: Monday-Thursday 10:30-20:30 / Friday-Sunday & public holidays 10:30-21:00
    * Closed on the day of Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day))
    Website: (Korean, English, Japanese, Chinese)


    Sanmeoru Farm

    Wine storage tunnel

    Sanmeoru Farm is a place where you can not only taste fresh wine made from meoru, Korean wild grape, but also see exactly how wine is made. Its popular winery tour has made it a well-sought attraction particularly for international tourists. Be sure to tour the place where the wine is made, as well as the basement tunnel full of barrels of ripening wine. You can even take a picture at the photo zone and participate in the personalized wine program, which allows you to make a personal label for your bottle of wine.

    Sanmeoru Farm
    Address: 441-25 Witbaeuni-gil, Paju-si, Gyeonggi-do (경기도 파주시 적성면 윗배우니길 441-25)
    Directions: Take Bus No. 92 from Munsan Intercity Bus Terminal → Get off at Jeokseong Bus Stop → Transfer to Maeul Bus No. 091-4 and get off at Sanmeoru Farm Bus Stop → Walk approx. 2 min
    Operating hours: 09:00-17:00 (Advanced reservations required before visiting)
    Fees: Winery tour 3,000 won / Meoru harvesting 8,000 won / Packaged program (making meoru chocolate, jam, soap + winery tour + tasting) 20,000 won / Personalized wine 20,000 won
    * VAT charges separate
    * Winery tour free for children ages 3 and younger
    * Personalized wine program reservation available for two people or more
    Reservations: Phone +82-31-958-4558 (Korean only) / E-mail (Korean, English)
    * For e-mail reservations, send name, reservation date, and program name
    Website: (Korean, English, Chinese)


    Pinoseum & Paju Book City

    Pinoseum exterior (Credit: Pinoseum)

    If you're someone who enjoyed the story of Pinocchio, a wooden puppet who dreamed of being a real boy and whose nose grew longer whenever he lied, then you'll enjoy the Pinoseum, a special museum devoted to author Carlo Collodi's famous story "The Adventures of Pinocchio." Visitors can see marionettes from the Czech Republic, as well as a 3D-animated Pinocchio video on a large screen. Hands-on programs like wood painting and paper-doll making are also ongoing for all visitors to make their personal Pinocchio doll. 

    Given that the Pinoseum is located within Paju Book City, it's highly recommended to check out other attractions while you're in the area. Paju Book City is an industrial complex that oversees the planning, editing, printing, and distribution of books, and also houses a library, a gallery, and even secondhand bookstores.

    Address: 152, Hoedong-gil, Paju-si, Gyeonggi-do (기도 파주시 회동길 152)
    Directions: Take Bus No. 2200 from Hapjeong Station (Seoul Subway Line 2, 6), Exit 1 → Get off at Dasangyo Bridge Bus Stop → Walk approx. 5 min
    Operating hours: Weekdays 13:30-18:30 / Weekends & public holidays 10:30-18:30
    * Last admission 1 hour before closing
    * Closed Mondays and the day of Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day)
    * During February-June & September-November, only open Friday-Sunday
    Admission: Permanent exhibition 8,000 won / Special exhibition 5,000 won / Combined ticket 10,000 won
    * Free for infants ages 2 years and younger
    * Separate fees apply for hands-on activities
    Website: (Korean only)

    Paju Book City
    Address: 145, Hoedong-gil, Paju-si, Gyeonggi-do (경기도 파주시 회동길 145)
    Directions: Take Bus No. 2200 from Hapjeong Station (Seoul Subway Line 2, 6), Exit 1 → Get off at Eunseokgyo Intersection Bus Stop → Walk approx. 5 min
    Website: (Korean, English)

    More Info

    - Paju Tourism: (Korean, English, Japanese, Chinese)
    - Gyeonggi-do Tourism: (Korean, English, Japanese, Chinese)

    1330 Korea Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese, Russian, Vietnamese, Thai, Malay)

    Jeonju Hanok Village’s Bibimbap croquette ALL RIGHTS RESERVED

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