Travel
Jinju, Korea launches ‘Jinju Breadayo’ tourism event for Valentine’s Day and Lunar New Year
haps Magazine Korea
February 12, 2026
(Photo by Jinju City/haps Magazine Korea)
Jinju City is rolling out a participatory tourism event centered on its local bakery brand, “Jinju Breadayo,” to attract visitors and boost the local economy during Valentine’s Day and the Lunar New Year holiday.
Running through February 28, the promotion features a bakery stamp tour and an SNS certification event that links popular Jinju tourist attractions with participating “Jinju Breadayo” shops.
The event is open to couples, families, tourists visiting the city, and local residents alike.
As part of the “Jinju Breadayo Stamp Tour,” visitors can collect stamps by stopping at participating bakeries.
Those who visit three locations will receive a Hamo name tag, while visitors who collect stamps from five shops will receive a Hamo key ring.
The initiative encourages guests to explore multiple neighborhoods and naturally supports spending at local businesses.
In addition, the city is promoting half-day and one-day travel courses that combine two major tourist sites with at least one “Jinju Breadayo” bakery.
Participants who post photos and reviews from their visits on social media and complete online verification will receive a Hamo doll as a gift.