Seoul is adding a K-beauty highlight to its winter festival lineup with the launch of “Winter Glam Seoul,” a three-day pop-up event running from December 22 to 24 at KT Gwanghwamun WEST (B1).

Open daily from 11 a.m. to 7 p.m., the event is part of the citywide Seoul Winter Festa, which connects major downtown locations through performances, hands-on experiences, and K-culture programs.

Designed for both local and international visitors, Winter Glam Seoul brings together K-beauty and K-pop fandom culture through themed zones including a beauty experience area, styling zone, and fan meet-up programs.

The beauty experience zone features K-beauty talk shows and makeup classes led by top Korean makeup artists, offered through advance reservations via the Seoul Winter Festa website. Programs range from idol and holiday makeup trends to live demonstrations and professional retouching sessions.

In the beauty styling zone, visitors can try AI-based skin, scalp, and personal color diagnostics, along with hair and style recommendations powered by beauty-tech solutions. Interactive photo zones and small event activities are also available for walk-in participants.

A special highlight takes place on December 23 with a fan meet-up event featuring K-pop idol group RESCENE. The session includes beauty-themed talks, behind-the-scenes stories, and a limited autograph event for pre-registered fans.

More details and reservations for “Winter Glam Seoul” are available through the Seoul Winter Festa official website.

USAG Yongsan

Camp Casey