Travel
Seoul prepares citywide events and attractions for BTS comeback visitors
Haps Magazine Korea
March 18, 2026
(Photo by Seoul Metropolitan Government/courtesy of Haps Magazine Korea)
Seoul is preparing a range of tourism programs and cultural events for international visitors expected to arrive for BTS’s comeback performance, with activities scheduled from March 20 to April 19 across major locations in the city.
The Seoul Metropolitan Government announced that landmarks such as Sebitseom, Cheonggyecheon, and several bridges will feature special lighting displays to welcome fans.
Welcome messages in seven languages will also be displayed across tourist sites, traditional markets, and public areas.
Additional events and attractions will take place throughout the city. The Banpo Bridge Moonlight Rainbow Fountain will host music-themed shows, while areas including the Han River parks, Dongdaemun Design Plaza (DDP), and central districts will offer concerts, exhibitions, and cultural programs.
Seoul will also promote K-pop themed walking tours featuring locations such as BTS music video filming sites and entertainment company headquarters.
Tourism information, including travel guides and event calendars, will be distributed through the Visit Seoul website and tourist information centers.