Travel
Seoul Donghaeng Market reopens with local food, experiences, and regional products
haps Magazine Korea
June 16, 2026
Seoul Donghaeng Market (Photo by Seoul Metropolitan Government/courtesy of haps Magazine Korea)
Seoul’s regional cooperation marketplace, Seoul Donghaeng Market, will reopen on June 17 following a month-long renovation, offering visitors a refreshed space featuring local food, cultural experiences, and products from across Korea.
Located near Anguk Station in central Seoul, the market serves as a platform connecting consumers with small-scale farmers and producers from around the country. Alongside its physical store, the market also operates an online shopping platform, which is scheduled to resume service on June 29.
The renovated venue features improved product displays, enhanced visitor information systems, and new digital signage designed to make shopping easier and highlight ongoing seasonal promotions.
Seoul officials also plan to expand the market’s role beyond retail by introducing cooking classes, tasting events, and cultural programs focused on regional food and traditions.
To celebrate the reopening, special events will run from June 17 to 19, including complimentary rice cakes for visitors, prize drawings for customers spending more than 30,000 won, and tastings of locally produced fruit ades.
Farmers will also visit the market to offer samples of seasonal fruits such as apples, peaches, and blueberries while sharing information about cultivation and storage methods.
Throughout the summer, the market will showcase seasonal products from around Korea, including fresh produce, local beverages, and ready-to-eat meal options. Featured items include regional fruit juices, fermented drinks, seaweed rice dishes, bibimbap, and brown rice noodles.
The market will also collaborate with a nearby temple food culture center to offer hands-on cooking classes and tasting programs introducing Korean culinary traditions to both residents and tourists.
To better serve international visitors, Seoul Donghaeng Market plans to expand multilingual signage and launch K-food promotions featuring popular products such as seaweed and traditional sauces. A pilot delivery service linked to the Airport Railroad network is also being considered to improve convenience for overseas travelers.
A dedicated regional promotion zone has also been added to the venue. The first exhibition following the reopening will feature merchandise based on Gyeongsangnam-do’s mascot, Byeori, with more than 50 items on display through August. Future showcases will highlight products and promotional goods from other local governments across Korea.