Seoul Fashion Week is returning to Dongdaemun Design Plaza (DDP) this February with a more focused, one location format that makes it easier to watch shows and explore the business side of K fashion in the same place.

Running from February 3 to 8, the 2026 Fall and Winter season will feature 24 participating brands, including 15 runway shows and nine presentations.

This year’s schedule is designed to feel smoother, with shows spaced out so guests can move between runways, presentations, and showroom style experiences without rushing across the city.

The event will open with MÜNN, setting the tone for the week with a fresh take on next season’s looks.

Beyond the runway, the trade show program returns from February 5 to 7, bringing together around 100 brands and international buyers for one on one business matching. Visitors can expect a stronger focus on real global connections and export potential, with buyers arriving from 20 countries.

For those interested in the bigger picture of the industry, the Seoul Fashion Forum on February 3 will spotlight where K fashion is heading next, with select sessions available for the public to attend.

Even if you can’t be there in person, major runway moments will be shared through live broadcasts and online streaming, making it easy to follow the season from anywhere.

USAG Yongsan

Camp Casey