Seoul Library (Photo by Seoul Metropolitan Government/courtesy of haps Magazine Korea)
Seoul is rolling out a comprehensive support system to help both residents and international visitors navigate the upcoming BTS comeback live event at Gwanghwamun Square on March 21, placing a strong emphasis on safety, accessibility, and overall experience.
At the center of the plan is a dedicated online information page that will provide real-time updates on transportation, road closures, and on-site guidelines. Visitors will be able to check subway bypass notices, temporary bus routes, restricted items, and nearby facilities such as restrooms in one place. The platform will also be available in multiple languages, reflecting the global scale of the event.
Offline support is also being expanded. Tourist information staff will be stationed around key areas including City Hall Station and nearby neighborhoods to assist visitors, while the city’s 120 Dasan Call Center will operate an enhanced multilingual response system to handle inquiries and emergencies during peak periods.
Beyond logistics, Seoul is also using the event to showcase the city itself. Seoul Plaza will host the “Seoul My Soul Lounge,” a temporary space introducing the city’s branding, policies, and merchandise.
Nearby, Seoul Gallery will be reconfigured into a “Seoul Stay Lounge,” offering a place to rest while featuring exhibitions, media installations, and weekend performances tied to the broader festival atmosphere.
The city has also compiled a wider cultural calendar linking the concert with events happening across Seoul, encouraging visitors to explore beyond the main venue. With millions expected to tune in or attend, Seoul is positioning the event not just as a concert, but as a coordinated citywide experience.