KOREA
Uniqlo store in Myeongdong, Seoul exterior image

Uniqlo in Myeongdong, Seoul (Photo by Uniqlo/courtesy of haps Magazine Korea)

Uniqlo will open its largest store in Korea in Seoul’s Myeongdong district, marking a major return to one of the country’s busiest shopping areas as the brand continues its business recovery.

The new Uniqlo Myeongdong store officially opens on May 22 and occupies the first through third floors of a building near Le Meridien Hotel on Myeongdong Street.

With a total floor area of 3,254.8 square meters, or about 1,000 pyeong, it is now the largest among Uniqlo’s 132 stores in Korea.

The store features a more spacious layout compared with the dense design often associated with urban fast-fashion outlets. Wider aisles, higher ceilings, and rest areas with sofas and benches have been incorporated throughout the space to improve customer flow and create a more open shopping environment.

To reduce waiting times, the store includes 42 checkout counters, including both staffed and self-service options, along with 54 fitting rooms. Dedicated women’s fitting areas and wheelchair-accessible changing rooms have also been added.

Near the entrance, customers can use self-service pickup lockers to collect online orders within one hour, reflecting the company’s push to strengthen online and offline retail integration.

The store also includes several features aimed at younger shoppers and foreign tourists, reflecting Myeongdong’s role as a major international shopping district.

On the first floor, a customization booth allows customers to personalize T-shirts and tote bags using Myeongdong-exclusive design stamps. The store is also selling limited-edition T-shirts featuring logos and graphics from long-running local businesses in the Myeongdong and Euljiro areas, including Jinju Hoegwan and Eulji Dabang.

A “re-Uniqlo Studio” on the third floor offers clothing repair and alteration services, along with exclusive embroidery designs inspired by Myeongdong. The service is available in only a limited number of Uniqlo stores worldwide.

Uniqlo’s return to Myeongdong is seen as a sign of renewed confidence following several difficult years.

The company closed its previous flagship Myeongdong store in 2021 after sales were hit by the Japanese product boycott movement in Korea and the impact of the COVID-19 pandemic.

Last year, FRL Korea, Uniqlo’s local operator, reported sales of 1.35 trillion won, up 27.5% from the previous year, while operating profit rose 81.6% to 270.4 billion won.

To mark the opening, the company is also running limited-time discounts on selected products through May 25.

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