Yangsan is moving forward with plans to establish itself as a year-round, experience-focused tourism city, unveiling a slate of new programs and infrastructure upgrades ahead of 2026, which the city has designated as “Visit Yangsan Year.”

From spring plum blossoms along the Nakdong River in Wondong and cherry blossom trails in Mulgeum, to summer escapes in the forests of Daeunsan Mountain and Hwangsan Park’s water playground, and from autumn chrysanthemum displays to winter sunrise views at Cheonseongsan, the city is working to package its four-season scenery into a unified tourism identity.

Marking the 30th anniversary of Yangsan’s elevation to city status, officials say the initiative is tied to the long-term vision of “Yangsan — a tourism hub breaking out of its shell and leaping forward.”

As part of that effort, the city has reorganized its former “Eight Scenic Sites of Yangsan” into a new set of “Twelve Scenic Sites,” covering key natural, historical, and cultural attractions that will serve as the foundation for future tourism content and promotion.

Yangsan also plans to expand stay-type tourism by developing programs that encourage visitors to spend more time in the city.

These include the Daeunsan Wellness Healing Program with forest-yoga and meditation zones, mobile stamp-tour activities, accommodation-discount campaigns during Yangsan Travel Week, city-tour routes linking major attractions, and a “One-Month Travel in Yangsan” program aimed at boosting experiential tourism and social-media engagement.

Family and youth-focused offerings will be strengthened as well, including the operation of the Yangsan Friends Welcome Center near Mulgeum Station, outdoor escape-mission games at Hwangsan Park, and the expansion of the Yangsan Eggya Festa, a culinary festival celebrating the region’s signature egg products, in 2025.

Night-tourism content is also a major focus. Plans include nighttime lighting and scenic installations at sites such as Hwangsan Park, Imgyeongdae, and the Sunmaewon Observatory, as well as media-art content at Tongdosa, a UNESCO World Heritage site. The city will also develop the Hwangsan Park Light Garden, operate the Nambu Dokkaebi Night Market, and expand sports-tourism events and training programs.

Next year, Yangsan will release an animated series featuring the Yangsan Friends characters, introducing local attractions through story-based content on YouTube and other platforms to better reach children and younger travelers.

The city’s major festivals, including the Mulgeum Cherry Blossom Festival, Hoeya Festival, Sapryang Cultural Festival, and Chrysanthemum Festival, will also see upgrades, with large themed photo-zone streets designed to help visitors capture travel memories “under the sky of Yangsan.”

Tourism infrastructure improvements are set to continue with updates to the tourism information system, promotional materials, and the Culture-Tourism-Sports website, aimed at improving accessibility and overall visitor convenience.

Yangsan plans to expand its online and offline promotional marketing, including support for TV program production, advertising at major KTX stations, travel-photo and souvenir contests, overseas marketing participation, expo-booth promotions, and influencer-led familiarization tours, all part of a broader effort to build nationwide awareness of the city as a four-season travel destination.

Fleet Chinhae

USAG Daegu