KOREA

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If you’re walking around Namcheon-dong and the scent of hot, fresh-baked bread starts to fill your lungs, chances are you’re probably in Bbangcheon-dong.

The nickname, combining Namcheon-dong with the Korean word “bbang” for bread, was affectionately given to celebrate about 20 small and large bakeries, both well-established veterans and up-and-coming startups, clustered around Namcheon Station.

According to Dynamic Busan, they’ve introduced a self-guided tour focused on four favorites from Bbangcheon-dong.

About J specializes in homemade-style cakes made without artificial sweeteners that are sold by the slice. Chocolate strawberry whipped cream cake and tiramisu are just two of the bakery’s most popular items. Try a piece of sweet cake with a cup of coffee and get closer to bliss. Closed Mondays and Tuesdays. A list of what cakes they’re selling that day and more information can be found on their Instagram account (@about_j_) before a visit.

How to get there: Namcheon Station (Metro line 2), exit 1. The bakery is a three-minute walk from the exit.

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