M’s Beverage officially launched ‘Sapporo Draft Beer 70’ nationwide on June 1. The product features 70% less sugar and purine compared to regular beer, while maintaining an alcohol content of 5%.

Previously released as a limited edition in April and October last year, Sapporo 70 had sold out quickly due to strong consumer demand. The 500mL can became available at major convenience stores and supermarkets across the country.

Developed over seven years and more than 300 tests, Sapporo 70 was designed to offer a healthier option without compromising the original taste and aroma.

Sapporo promoted the product through tasting events at retailers such as E-Mart and Lotte Mart, aiming to expand its reach and consumer engagement.