Food & Drink
Starbucks Edae store in Seoul reopens as heritage boutique to mark 25th anniversary
haps Magazine Korea
September 25, 2024
(Image: Starbucks Korea)
The first Starbucks store in Korea, located in Edae in Seoul, has been reopened as a Heritage Boutique to celebrate its 25th anniversary.
The store, which originally opened on July 27, 1999, has been transformed to honor its significant contribution to Korea’s coffee culture.
The Edae store is known for having introduced a wide variety of brewed espresso beverages and a customized coffee menu at a time when these concepts were considered innovative.
As part of the renewal, the store has been revamped to showcase Starbucks Korea’s heritage.
The store’s new layout has been designed with three distinct floors: the third floor features a café, the second floor offers customization options, and the first floor includes a core bar and merchandise section.
Exclusive coffee blends and merchandise that can only be found at this location will be offered to visitors.