Seoul is offering a special K-culture experience tour for international fans who have discovered Korean culture through dramas, K-pop, and other content.

The city has launched unique programs allowing visitors to immerse themselves in K-pop, beauty, Korean cuisine, and traditional culture, all running through November.

This one-of-a-kind Hallyu (Korean Wave) program has attracted over 3,000 participants from 78 countries, including China, Japan, Southeast Asia, North America, Europe, the Middle East, and South America in 2023.

To provide a more diverse cultural experience, the city has partnered with major Hallyu-related companies to offer programs ranging from pop culture to traditional Korean experiences.

For K-pop fans, there are dance classes at K-Town For You and spinning classes at Hapjeong’s Level Up Studio.

Beauty enthusiasts can join makeup classes inspired by top Korean stars at venues like Amore Pacific in Seongsu or create their own cosmetics at Espoir in Hongdae.

For those interested in food and tradition, programs include K-Food cooking classes at CJ The Kitchen in Chungmuro, kimchi-making workshops at the Kimchikan Museum in Insadong, and crafting sessions with artisans at Bukchon Traditional Craft Experience Center. Visitors can also learn how to brew traditional Korean rice wine, makgeolli, at the Traditional Liquor Gallery in Anguk.

Additionally, Seoul is introducing the “K-Culture Camp,” an educational tourism program for international youth. This initiative, created in collaboration with top entertainment companies such as SM Universe, Esteem, and K-Town For You, offers hands-on experiences in K-pop and fashion, blending learning and vacation, a concept known as a “learncation.”

The K-Culture Camp offers various programs, including a K-pop Training Camp at SM Universe, a K-pop Dream Camp with activities like dance challenges and idol makeup tutorials, and a Fashion Catwalk Camp where participants can explore K-fashion hotspots and get backstage access at fashion shows. These camps are already gaining traction, with 40 Chinese students participating in the pilot program, which will expand after its trial run ends in December.

All programs are conducted in English and are free for international visitors to Seoul. For more information and to sign up, visit the official website: Korean Visit Seoul.

USAG Yongsan