Seoul will host the 2025 Seoul Beauty Week from August 28 to 30 at Dongdaemun Design Plaza (DDP), bringing together 296 beauty companies and 250 buyers from around the world.

The event aims to support exports, investment, and global expansion of K-beauty, a sector that exported a record $10.2 billion last year and continues to grow with markets expanding beyond China to the United States, Europe, and ASEAN countries.

This year’s edition introduces new business programs, including a “Biz Preview” to connect exhibitors with buyers and investors, an online showcase with NS Home Shopping, and influencer product reviews.

Alongside trade shows and pitching competitions, the public can join makeup shows, talk concerts, and hands-on beauty experiences.

Participation is free with online or on-site registration. More details are available at seoulbeautyweek.or.kr.

USAG Yongsan