Food & Drink
Lotte Department Store Dongrae Branch expands gourmet dining offerings
Haps Magazine Korea
August 20, 2025
(Photo by Lotte Department Store Dongnae Branch / Photo courtesy of Haps Magazine Korea)
Lotte Department Store’s Dongrae Branch has revamped its Food Avenue on the first basement floor and introduced three new gourmet brands to strengthen its food and beverage lineup.
The additions include Baeknyeonjeongol, which offers modern takes on traditional stews and jjigae along with same-day meal kits, Seoro Gelato, known for over 50 flavors of low-sugar gelato, and Pull & Fresh, a premium sashimi and sushi brand featuring tuna, flounder, and salmon.
The expansion comes as the branch sees steady growth in dining and grocery sales, fueled by the recent move-in of more than 36,000 households in nearby apartment complexes.