The “SHUYA & TOYA Autumn Night Pop-up” is bringing the charm of these beloved characters to life at Yongdusan Park by Busan Tower.
This themed event, currently underway and running through November 10, offers a whimsical autumn night experience, blending a night tour with interactive zones and plenty of immersive content for fans and visitors alike.
As part of Busan’s “Night Tourism Specialized City Development Project,” this pop-up follows the success of the “Boogi Summer Night Pop-up” and invites visitors to enjoy a unique blend of character-inspired activities and fall ambiance.
Popular for their presence on Kakao emoticons and their YouTube channel, SHUYA, a lovable puff rabbit, and TOYA, the chocolate bunny, have become widely recognized, even collaborating with Korea Baseball Organization teams to create special merchandise.
Visitors to the event can look forward to a variety of themed zones.
The Photo Zone features a large SHUYA & TOYA sculpture and a photo booth for capturing instant memories.
Fans can also browse exclusive SHUYA merchandise at the Special Goods Zone, and the Experience Zone provides Busan travel tips recommended by the characters themselves.
In the Flea Market Zone, visitors can find unique collectibles, while the Food Zone offers the new signature “Shuya Bread.” For those wanting a break, the Rest Zone provides a cozy spot to unwind.
The pop-up will operate daily from 2 p.m. to 10 p.m. and will feature a series of exclusive events.
A Halloween macaron tasting will take place through November 2, followed by a Pepero Day celebration from November 8 to November 10, complete with handmade treats.
There will also be social media follow-up events and on-site giveaways of exclusive Shuya merchandise on a first-come, first-served basis.
For additional event details, follow Busan’s night tourism Instagram channel @starry_night_busan.kr or SHUYA’s official Instagram @happy_shuya.