According to a survey released earlier today, one out of two foreign tourists to South Korea made the trip after watching a Korean TV drama or movie.

The Korea Tourism Organization polled 3,199 people who visited the country with reservations for flights only or for flights and accommodations.

The survey was narrowed to travelers from eight countries – China, Japan, the United States, Hong Kong, Taiwan, Thailand, Malaysia and Singapore – and was carried out from the end of last year to the beginning of this year.

Results showed 55.6 percent of them picked South Korea after watching TV dramas and films.

Another 36.8 percent said they chose the destination after watching travel programs on TV.

The poll also said 28.4 percent made their decision based on postings on social networking services.