Travel
What to expect at Haeundae Beach this summer
haps Magazine Korea
June 22, 2025
(Haeundae Beach)
A new large-scale summer festival, 2025 Haeundae Festa, will launch at Busan’s Haeundae Beach from July 1 through the end of August.
Organized by the University Festival Organizing Committee, the event combines performances, beach sports, interactive experiences, and local food to revive Haeundae’s signature summer energy and support nearby businesses.
Under the slogan “Dreaming of Haeundae Again,” the festival aims to recreate the atmosphere of Haeundae’s past summers with a modern twist. Its featured programs include a Steel Troop Experience Zone inspired by the television survival series, a beachside DJ water party, and the return of the Haeundae University Song Festival.
The Steel Troop Experience Zone offers 10 challenge-based courses such as trench combat, tire moving, and tightrope walking. Admission is 15,000 won for elementary students and 20,000 won for older participants.
A DJ-led water party will run daily from 2 p.m. to 5 p.m., followed by DJ sets from 7 p.m. to 10 p.m., welcoming both domestic and international artists. Tickets for these all-ages sessions are 10,000 won per person.
In the food zone, Woongjangsanghoe, visitors can try dishes made with local ingredients, with free access to shade tents, bean bags, and tables on the beach. Central to the event grounds, a beach sports area will host volleyball, hockey, and Zumba performances against the ocean backdrop.
The opening ceremony on July 4 at 7 p.m. will feature live performances by Baek Ji-young, Jang Min-ho, Kim Soo-chan, and Nora Jo.
The Haeundae University Song Festival returns for a second year, with the final round scheduled for July 26. Composer Kim Hyung-seok will head the jury, joined by Harim and Kwon Jin-won. The event will be hosted by Oh Sang-jin and Park Jin-joo.
To strengthen ties with local commerce, the organizing committee has delivered 60 million won in community funds to the Haeundae Traditional Market Merchants Association and Gunnam-ro shop owners. Coupons will also be issued to tourists during the festival period to encourage spending in surrounding shopping areas and markets.