Food & Drink
HiteJinro to launch ‘Ilpoom Jinro Mild’ Soju
haps Magazine Korea
February 26, 2025
(Image: HiteJinro)
HiteJinro has announced the launch of a new distilled soju product, ‘Ilpoom Jinro Mild,’ set to debut today.
The new soju features an alcohol content of 16.9% and comes in a 375ml bottle. It is made entirely from domestic rice, using only the intermediate concentrate to enhance aroma and flavor.
The company has refined the new product to maintain the signature taste of Ilpoom Jinro while achieving a smoother finish.
Following its launch, ‘Ilpoom Jinro Mild’ will be available through entertainment and home channels nationwide.
HiteJinro will also launch an advertising campaign featuring brand model Lee Hyo-ri.
HiteJinro has previously introduced Ilpoom Jinro 25 and Ilpoom Jinro Oak 25, contributing to a 26% year-on-year increase in Ilpoom Jinro brand sales in 2024.