Travel
Seoul launches ‘GO SEOUL’ as a unified transportation brand, aiming to become a new city icon
haps Magazine Korea
February 24, 2025
Go Seoul (Image: Seoul City Government)
The City of Seoul has introduced “GO SEOUL,” a unified brand that brings together four major modes of public transportation — bus, subway, the city’s bike-sharing service (Ddareungi), and the new Hangang Bus — under the popular Climate Companion Card program.
The initiative, announced on Monday the 24th, marks the first time a Korean city has launched a comprehensive brand for its public transport network.
The Climate Companion Card, often cited as one of Seoul’s most successful policies, already allows users to access multiple forms of transit.
However, the city recognized the need for a unifying symbol that would streamline passenger experience and also enhance the city’s design aesthetic.
With “GO” at its core, combined with the infinity symbol (∞) previously used on the Climate Companion Card, the new brand logo represents the idea of continuous connectivity and the forward momentum of Seoul’s evolving transportation network.
Seoul hopes that “GO SEOUL” will become as recognizable as London’s Roundel or Paris’s RATP, both of which are global icons of efficient and user-friendly urban transport.
In the same way that those brands improve convenience for residents and visitors alike, “GO SEOUL” aims to simplify the process of identifying and accessing the various transport options included under the Climate Companion Card.
The logo and brand name will gradually appear on stations, bus stops, bike rental locations, and ferry docks along the Han River.