KOREA
a woman paddleboarding

(Suyeong-gu Office)

Busan’s major beaches are stepping up their game this summer, launching a variety of creative events and programs to transform the city’s shores into destinations visitors will want to return to, not just for swimming, but for a full cultural and entertainment experience.

At the center of the action is Haeundae Beach, which celebrates its 60th anniversary this year. From July to August, a revamped promotion zone will stretch 200 meters along the sand, expanded from 150 meters last year.

A key highlight is the newly introduced ‘Steel Camp’, inspired by the hit TV show Steel Troop, offering activities like trench fighting, net climbing, tightrope walking, and tire dragging.

Another major attraction is the ‘Silent DJ Party’, held nightly from 8:00 pm to midnight, where visitors can dance and sing using wireless headphones while enjoying the ocean view, an event designed to appeal to the MZ generation without disturbing the beach atmosphere.

Additional programming includes a university song festival, water bomb event, musical performances, yoga and pilates sessions, street dance shows, a polar experience zone, and shaded rest areas.

Visitor numbers at Haeundae Beach have steadily increased, from 8.21 million in 2023 to 9.15 million last year.

Gwangalli Beach continues to strengthen its image as a hub for immersive beach content. With last year’s visitor count rising to 4.53 million, the beach plans to host the world’s first drone laser show in July, building on the success of past drone shows.

This summer, Gwangalli will also welcome paddleboarders with five SUP competitions, including two national-level events.

Songjeong Beach, known as Korea’s top surfing destination, will focus on enhancing its surf culture. A 250-meter section has been designated exclusively for surfers. From July 27 to 29, it will host the 2025 Busan Mayor’s Cup International Surfing Competition. The beach’s visitor count rose from 2.04 million in 2023 to 2.15 million last year.

The content competition among Busan’s beaches is expected to continue well into the fall. Haeundae Beach, traditionally closing on August 31, will extend operations until September 14 this year, due to higher average water temperatures and sustained tourist demand.

Dadaepo Beach will hold the ‘Starry Sea Busan Night Music Camp’ in September, combining music and sunset views to showcase its signature twilight charm.

With new programs, extended hours, and more diverse attractions than ever, Busan’s beaches are transforming into year-round cultural destinations beyond summer swimming.

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