Travel
Busan Department Stores launch early summer sales as vacation season heats up
haps Magazine Korea
June 29, 2025
(Lotte Department Store)
With early beach openings and a surge in June vacationers driven by unseasonably hot weather, Busan’s major department stores are kicking off large-scale summer discount events ahead of schedule.
Lotte Department Store’s Busan branches, including the Main Branch, Gwangbok, Dongrae, and Centum City, will hold the 2025 Summer Regular Sale through July 13. Over 550 brands will participate across all branches, offering discounts of up to 50% on fashion, beauty, and summer essentials.
Top fashion brands such as Junji and Giogia will offer popular seasonal items at up to 50% off, while Nike and Adidas will feature functional summer sportswear at up to 40% off. Footwear brands including Fitflop and Shoecomma Bonnie are offering rain boots and sandals at up to 30% off.
In the beauty category, the “Must-Have Summer Beauty Items” promotion will run from July 4 to 13, with top skincare products discounted by up to 15%.
Each Lotte store will also host unique events and clearance deals. At the Main Branch, a special Outdoor Fashion Week for NEPA and Blackyak will run through July 3, with carryover items discounted by up to 70%. Kipling will offer bags and backpacks at up to 80% off. The Gwangbok Branch will feature a summer sale at the basement fountain plaza, highlighting swimwear and footwear. Dongrae will discount items from the women’s brand List by up to 70%, and Centum City will offer Agabang children’s wear at up to 60% off.
Shinsegae Centum City is also jumping into the early summer market. A SURFEA pop-up store is offering a 10% discount on all products, including new seasonal releases, through July 9.
The Lenoma Swimwear pop-up, running until August, offers 20% off beachwear, and Nike Swim is showcasing brightly patterned swimwear at 10% off. Brands like Barrel and Wiggle Wiggle are also featuring a variety of beach-ready products using diverse materials.