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Popular ‘Viva Trade’ vintage pop-up store arrives at Lotte Department Store Busan Gwangbok branch
haps Magazine Korea
August 6, 2024
(Image: Lotte Department Store)
The large-scale vintage ‘Viva Trade’ pop-up store, a hit among the MZ generation for its overseas vintage items, has opened at Lotte Department Store’s Busan Gwangbok branch.
Following its success at the Dongtan Branch in June, the Viva Trade pop-up is set up at the fountain plaza on the first basement floor of Aqua Mall through August 15.
Spanning 396㎡ (120 pyeong), Viva Trade is renowned for its warehouse-style vintage secondhand shop based in Gyeonggi-do, offering a variety of clothing products, including luxury and high-end items.
The pop-up will feature famous vintage items and clothing directly imported from the US and Europe, with prices starting at 25,000 won.
Over 200 new products will be added daily, ensuring a wide variety for shoppers. Special promotions include a buy-three-get-one-free deal and limited edition gifts such as scarves, key rings, t-shirts, and tumblers for purchases over a certain amount. Additionally, a photo zone will be set up featuring an oversized teddy bear, ‘Baba Bear’.
Previously, Viva Trade pop-ups at Lotte Department Stores in the metropolitan area attracted famous celebrities and influencers, gaining popularity through word of mouth for their cost-effectiveness.